Customer Success Stories
TNS Cymfony
Customer Profile
- TNS Cymfony is a marketing influence analytics company that works with marketing, research and PR professionals to offer a range of packaged services that address areas such as social media strategy, consumer trends, customer satisfaction and reputation management.
- TNS Cymfony is a division of the TNS Media Group. Established in more than 30 countries, TNS Media explores all media - print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.
- TNS is part of the Kantar Group, one of the world's largest research, insight and consultancy networks. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.
TNS Cymfony Challenges
- The company wanted to add a graphics package to its flagship Orchestra product, which integrates innovative technology with expert analysis to identify the trends impacting their client’s business.
- Add dynamic, interactive graphics and reporting tools that would enable clients to explore, interpret and understand their crucial marketing data.
NetCharts Solution
- Visual Mining provided its NetCharts Pro solution, which provides a graphics component library with the Java-based setter/getter API for the development of image-based charts and graphs and other data visualizations.
- Cymfony uses NetCharts Pro to develop its server-side web applications for Orchestra. The robust API provides data model interfaces, hundreds of precise setter/getter method calls and the ability to serialize or configure from a reusable text template. Graphs and charts can be simply produced in bitmapped or vector form with pop-up/drill-down features.
- Prior to working with Visual Mining, Cymfony was unable to offer scalable and dynamic graphics to augment its reporting capabilities. Today, thousands of customers use their Orchestra product to analyze data and gauge customer satisfaction, preferences and other critical information. In addition to providing the pertinent data, the graphics and charts come in a slick, attractive interface and are easy to use.
Visual Mining Value
According to Cymfony’s Dima Rogozin, Vice President of Engineering, the decision to deploy NetCharts Pro helped save the company both time and money. “Our clients depend on us to identify the people, issues and trends impacting their business. NetCharts Pro enables us to offer graphics that help to slice and dice vital data. It would have been too time-consuming and costly to build our own application so being able to use this off the shelf is a huge benefit.”